The Viral Video Challenge

Help us Make Respect Cool Again and enter to win a cash prize!
Together we can nurture a shift in online culture from fear to love.

Use these directions to qualify to win the Respect Challenge with your friends, family, or community!

How to WIN

Check out some of your favorite celebrities like Stephen Colbert, Steven Spielberg, Pete Holmes, and more talking about respect and empathy.

Meet the Voices

Find your printable Respect Code handout in many languages here.

Teach the Respect Code

Annual winners Make Respect Cool Again Challenge will receive $2,500 in prize money, plus the Global Respect Award for that year, and social media coverage from Spiritual Playdate.

I want to WIN

See videos from those who have already taken the Make Respect Cool Again Challenge!

Watch Real Entries

Learn the history of the In Lak'ech poem and how it became the basis for the Make Respect Cool Again challenge.

Uncover the Story

Donate to help us spread respect and scale this challenge to every corner of our planet. Global Respect Award 2027! Prize money will be awarded to a group that promotes respect and empathy to help them with their work.

Power the Prize

The purpose of the Make Respect Cool Again contest is to nurture a culture of empathy and respect across social media.

Know Before You Enter

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The Viral Video Challenge

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